Filed Under (Humor, Music) by Justin on 2005-02-22

One of my favorite commercials lately is the one with MC Hammer rapping in front of the mansion and then something like “10 minutes later” his pimpin’ ride is being repossesed and his possy is gone. Well, just when I’m enjoying this has-been artist making fun of himself, along comes someone who isn’t a has-been and completely embarasses himself in a commercial. I’m talking about Darius Rucker, more well known as “Hootie” of Hootie and the Blowfish and this new Burger King “Bacon Cheddar Ranch” commercial with this insanely annoying little jingle. Hootie has still been touring and doing OK for themselves even though they haven’t been mainstream in some time. I’m afraid I just lost a TON of respect for the man though… that commercial looks so cheap and Hootie looks like a dork.

UPDATE: If you’re looking for somewhere to watch the video, check out this post with some info on it.

(40) Comments   


CT on 23 February, 2005 at 10:59 pm #

Dude, I’ve gotta disagree re: Hootie’s Burger King commercial. The jingle is to the tune of “Big Rock Candy Mountain”, one of my favorite folk songs.

It’s not like I’m going to go to Burger King as a result (I haven’t eaten there in a year or two), but I thought the spot was eyecatching.

logan on 24 February, 2005 at 1:36 am #

great post. i have never liked hootie and the blowfish, but then again, maybe as soon as i heard of them, i just picked on the name so much i never gave the band a chance. i just saw the commercial tonight and laughed my ass off because i knew then and there, that was hootie….and man did that commercial blow nuts.

Jason on 24 February, 2005 at 3:51 pm #

This commercial freakin’ ROCKS!!! This jingle has been stuck in my head ever since I first heard it!
It’s one of those things that’s so corny it’s cool! I wish I could download this commercial! I’ve been to the Burger King website, but with no such luck!

KevDaddy63 on 24 February, 2005 at 11:15 pm #

Darius Rucker has the richest, most soulful voice since Otis Redding. Sure, he was in a Pop/Rock group…but listen to his voice; just amazing. So what do I see the other night? Darius Rucker hocking hamburgers!!! I’m talking Train Wreck here. He must have the same publicist as Anna Nicole Smith. Maybe he could lip-sink a duet with Jessica Simpson on Saturday Night Live next week. Sad….very sad.

Syntax on 24 February, 2005 at 11:53 pm #

Darius does indeed have a fantastic voice, and it does break my heart to see him stoop to this level.

Amanda on 25 February, 2005 at 1:20 am #

I saw this commercial twice today and googled it to see what people were saying about it (and confirm my suspicion that the guy singing IS Hootie). I’m totally laughing about it. At first I thought it was a joke, and my next thought was, MAN, Hootie must be really desperate to take on this job. I do have to admit… it’s almost mesmerizing… I have to stop what I’m doing and watch the whole thing. Like Jason says, it is so corny it’s almost cool. But maybe it’s all the women trying to look sexy that subliminally makes one think it’s cool. The coolness sure doesn’t rub off on Darius… Of course the fancy cowboy look doesn’t help…

Score for Burger King… They got my attention. But… what was hootie thinking?

Meg on 26 February, 2005 at 12:30 am #

“Big Rock Candy Mountain” is on the O Brother, Where Art Thou? soundtrack. The neat thing about the Burger King ad is that you’re thinking, “Isn’t that Hootie?” and “Those aren’t the real words to that song!” all at once.

And I went to Burger King as a result! (The burger isn’t really that great.)

Don Willis on 26 February, 2005 at 3:18 am #

Going, going, GONE.

That’s the sound of “Hootie”‘s career, as of about 1995.

Man, oh, man. Burger King, huh? Hey, at least we’re talking about him again, and that beats listening to him.

kingfish on 26 February, 2005 at 2:07 pm #

i heard dave chappelll directed it

Matilda on 26 February, 2005 at 5:59 pm #

I’m horrified.
Darius Rucker has one of the most distinctive voices in music – I only recognized him from his face – not that annoying staccato vocal rendition in the commercial. WHAT WAS HE THINKING? I can only hope that he has a gambling problem and needed the money to pay off a very large bookie.

Danielle on 26 February, 2005 at 6:18 pm #

Man, you have to be clueless if you don’t realize the commercial is intended to look inexpensive – it’s a brilliant marketing ploy! Look at yourself, you’re talking about it – everyone is because it IS so ridiculous!! Do you think Brooke Burke, Christina Agueliera, Hootie and the Dallas Cowboy cheerleaders would do it if it was ‘cheap’?….think about this a little more…

Jesse on 26 February, 2005 at 7:36 pm #

The director’s name is Dave LaChapelle, not to be confused with Dave Chapelle.

BrixenIvy on 26 February, 2005 at 7:52 pm #


Click on “Burger King: Have it your way” in the middle column and the commercial will open in a separate window.

Justin on 26 February, 2005 at 10:04 pm #

Not to mention Carmen Electra

thomaxi on 26 February, 2005 at 11:46 pm #

YOu’re all pretentious. Loads of people eat at burger king. there’s nothing wrong with a POP star advertising. If you imaging Hootie was creating music with any degree of musical integrity, you’re culturally retarded.


Bunghole Surfer on 27 February, 2005 at 12:09 am #

Funny video – but don’t strain too many brain cells analyzing the damn thing. Commercials serve several functions, one of such functions being breating new life into warn-out singers and stars…shit, Hootie has gotta work too 🙂

the life of justin moore » new visitors on 27 February, 2005 at 9:06 am #

[…] ebsite — @ 9:06 am I seem to have attracted quite a bit of attention with my Hootie post from a few days ago. If you run through Google and search for hooti […]

Chris on 27 February, 2005 at 1:49 pm #

I love the commercial. Its funny like some skit off Chappelles show, and would you look at Hootie stirrin it up. This is the most talk about Darius ive heard in QUITE a while, so kudos to him.

Jarad on 27 February, 2005 at 4:04 pm #

hey, where can i download the commercial? I think it was the funniest thing I ever saw. Come on, you have to admit…it was more interesting then the geico commercials. lol

anonymous on 27 February, 2005 at 5:19 pm #

AHHH, I’m going crazy trying to find this commercial video to download, lol. I love it. Vida, Brooke sheeesh whats not to like

Ted on 27 February, 2005 at 6:35 pm #

Wow, that commercial really was like watching a train get wrecked. The people were attractive, yet unattractively creepy. Slowmo’s of eating ranch dressing, french fries growing like weeds? Bending your ass over while Darius Rucker proclaims “the tender crisp bacon cheddar ranch sandwich”. Some people need money, but that was horrifying.

Jim W on 27 February, 2005 at 6:46 pm #

Ya know what it reminds me of? Those Virgin Mobile commercials – Merry Chrismahaunnakwannzakah to you!

marissa on 27 February, 2005 at 8:23 pm #

i just saw the commercial… i find it SO annoying, but yet i catch myself singing the song to myself….It’s sad to see someone who was once a celebrity doing commercials like that

Amanda on 27 February, 2005 at 8:44 pm #

Wow, there has been a lot of attention.

I came back to post that I had changed my mind. Does anyone see the possibility of Hootie and the Blowfish suddenly being popular again? Probably not. Has anyone seen Darius Rucker on national TV since Hootie and the Blowfish were around 10 years ago? Probably not. Therefore, a job is a job. 🙂 Even if you do look like a dork.

anonymous on 27 February, 2005 at 11:42 pm #

Way to go Hootie!!!!! How cool can this be???? Only the dumbfartxxxxxxxx will not like it!~!!!

Erik on 27 February, 2005 at 11:44 pm #

His name’s not ‘Hootie’!

Pedro Sanchez on 27 February, 2005 at 11:58 pm #


Pedro offers you his protection.

Stuart on 28 February, 2005 at 12:00 am #

I’m amused that no one has commented on how saturated the commerical is with pornographic metaphors. The growing french fries? The streams of cream? Two women pumping on a see-saw? I’ll bet the PR guys who came up with that commercial are laughing their heads off about what they’ve gotten away with. No wonder Darius did the commerical — it’s very naughty.

Dan on 28 February, 2005 at 2:30 am #

Are you sure that Christina Aguilera is in this commercial?…my girlfriend says “yes” i say “no that’s not her”. I need the facts on this commercial, not guesses please. It’s driving us nuts!


Jed on 28 February, 2005 at 2:32 pm #

The commercial’s hilarious, and why bash Darius Rucker? He obviously doesn’t take himself too seriously, and I respect him much more just because of that. He’s not “stooping to any level” doing this, it’s just a funny commericial, and the fact that it’s him and he’s wearing that ridiculous outfit is part of the whole joke of it.

whatever on 28 February, 2005 at 9:46 pm #

stoop to this level?? get a life. he got paid. talent or not, commerical or not, you can’t blame him for making money.

plus brooke burke and the other girls look hot!

LA on 1 March, 2005 at 6:12 pm #

This is one of the greatest commercials I’ve ever seen ever!! I finally got it recorded High Quality. I can’t stop singing along to it. If I’m not feeling so good I’ll play it a few times and then I feel better. 🙂 They should get an award. If anybody wants a copy of it and has Direct Connect just swing on over to one of mkbohubtwo.dyndns.org, anime-nekoshadow.kicks-ass.net, or hub1.crazycatgirl.com. Too bad I don’t eat hamburgers or I would go over to Burger King and order sumthin’ just because of this commercial.


MS on 1 March, 2005 at 9:30 pm #

Please send me a HQ copy of the commercial.



advertising on 2 March, 2005 at 11:26 am #

I think its a great commercial. There are so many innuendos like the french fries coming up then an explosion. Its like a mini movie. As far as Darius selling out. I say make whatever money where ever you can since you never know when the end is near.

RE on 3 March, 2005 at 10:22 am #

In 20 years, people will remember this commercial. I think it’s a pretty smart move for Darius too. Life is too serious and too short. Have fun when you can. If the money is right and you wanna do a campy commercial, do a campy commercial. PLUS, I’ve been reading posts all over the place, when I was searching for this ad, where people are talking about how they heard the commercial and later went to BK just to try the sandwich. And the power of music – people keep singing/whistling this song and of course your thinking of BK when that happens… genius. It should have come out during the Superbowl. The only downside is that one of my co-workers keeps whistling the song every time he walks around the office.

someone on 4 March, 2005 at 7:07 pm #

okay…who is the hot chick in the beginning with the long, curly hair…i think its either christina aguilera or carmen elektra- WHO IS IT?!!!!

Jason ZooLander on 12 March, 2005 at 3:05 am #

This commercial sucks. Anyone who thinks that it is good should repeat 3rd grade. I know for sure thats christina Aguilera on the ladder, I saw it on Entertainment Tonight.

johnny2chords on 12 March, 2005 at 3:11 pm #

Hootie sucks. Doesn’t anyone remember the line “dolphins make me cry?” Does anyone else see the mustang ranch/hooker/porn theme in this? I can’t believe the freaks from the christian right (wrong) haven’t freaked out about this like they freaked out about Janet’s tit. The ad execs. achieved what they wanted. People are talking about it.

julie on 28 March, 2005 at 11:59 am #

found the commercial here!


i love the girls on the push rider!

anthony on 1 August, 2005 at 8:02 pm #

Although I’ve never been a fan of Hootie’s music, I absolutely LOVE this commercial. Anyone that has been angered by Hootie doing this commercial just simply doesn’t get it. If I were a rock star, I would love to do a commercial as silly as this one, regardless of my star status…the bigger the star status, the better!

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